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The Lincoln Navigator continues to impress consumers, earning the top award in the 2020 J.D. Power APEAL Study in the Large Premium SUV Segment for the third year in a row.
 
The Automotive Performance, Execution and Layout (APEAL) study measures owners’ emotional attachment and level of excitement with their new vehicle across 37 attributes, ranging from the sense of comfort and luxury they feel when climbing into the driver’s seat, to the feeling they get when they step on the accelerator. These attributes are aggregated to compute an overall APEAL index score measured on a 1,000-point scale.
 
The Navigator became the first American vehicle to top the APEAL study in 2018. This year, over 87,000 surveys were completed across 31 brands and 185 ranked models.

“Being awarded for the third year in a row in the APEAL study is an honor, and really represents how the Lincoln brand designs and engineers vehicles with the clients’ preferences at the forefront,” said Michael Sprague, North America director, The Lincoln Motor Company. “Our team is dedicated to creating an exceptional and effortless ownership experience, and this is a testament to our success.”
 
The 2020 Navigator showcases a clean, dramatic, and elegant monochromatic color scheme that matches the sanctuary-like interior of the vehicle. Features that continue to attract customers include the Lincoln-exclusive Phone As A Key technology, power running boards, heated and ventilated front-row seats, and a suite of the brand’s popular driver-assist technologies.
 
Overall, Lincoln has jumped from 6th to 2nd among premium nameplates in the 2020 J.D. Power U.S. APEAL study, with all models beating their respective segments and earning the highest score in driving comfort and infotainment.
 
Categories: Navigator