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The next winter storm is just around the corner, but that icy sleet pelting windshields won’t stand a chance against the all-new Lincoln Aviator equipped with intuitive and time-saving technology like heated VisioBlade® wipers designed to help make winter driving virtually effortless.

Clouds of exotic pink and purple smoke fill the screen as Lincoln Aviator deftly maneuvers through the opening scene of a new campaign spot for the brand’s all-new luxury SUV.

 

A southern-tinged voice rises above a dramatic original score performed by the Detroit Symphony Orchestra, speaking to a feeding frenzy that is ostensibly today’s competitive luxury automotive industry: “Performance comes in lots of flavors,” says Matthew McConaughey, alluding to the amped-up, over-tuned excesses proliferating in the market.

The all-new 2020 Lincoln Aviator defines effortless luxury performance among premium SUVs, offering impressive power and capability combined with sleek elegance and intuitive technology.

 

Delivering Quiet Flight, Aviator offers two powertrains – a standard twin-turbocharged 3.0-liter V6 gas engine and the Grand Touring’s hybrid powertrain. This marks the first time Lincoln has combined a twin-turbocharged 3.0-liter V6 engine and advanced electrified hybrid technology capable of delivering smooth performance and nearly instantaneous torque.

Road trips and every day driving can easily turn into a tiring journey, especially when the roads get a little rough. But with intuitive technology such as Lincoln-first Adaptive Suspension with Road Preview debuting in the all-new Aviator, a road trip can become an inspiring journey of effortless travel.

The all-new 2020 Lincoln Aviator features an audio system worthy of its show-stopping looks – one that allows clients to relax, unwind, and truly immerse themselves in a sanctuary of sound.

 

Making its debut in Lincoln’s all-new three-row SUV, the all new Revel Ultima 3D sound system offers clients a choice between three listening modes – stereo, audience and on-stage. But it takes the listening experience to a whole new dimension by adding an immersion control slider in the center stack and four sets of dual-height speakers in the Aviator’s headliner.

Aviator glided into New York, offering a preview of Lincoln’s newest vehicle along with a glimpse into the brand’s future, which is moving toward a broader portfolio of utilities and electrification in conjunction with effortless services. As more consumers choose the spaciousness and capability of SUVs, Lincoln unveils Aviator, a distinctive three-row plug-in hybrid production preview. The “teaser” model serves to preview the direction Lincoln plans to take with its newest SUV when the production model goes on sale next year.

 

“The Lincoln Navigator continues to turn heads and...

 

The Lincoln Motor Company complements its line of elegant vehicles with an exceptional suite of effortless services. With the introduction of...