New Navigator Digital Campaign With Serena Williams Focuses On Power, Capability, Strength

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Elegant strength, powerful acceleration, and a standout presence may be key attributes of the all-new Lincoln Navigator, but they also describe tennis champion and businesswoman Serena Williams. Williams is Lincoln’s newest brand ambassador, showcasing the style and substance of the all-new Lincoln Navigator.
 
“Serena is an amazing athlete who has won 23 Grand Slams, but she also has a family, she has her own clothing line, she sits on major boards, she’s philanthropic – she has all these competing demands on her time,” said John Emmert, Lincoln Motor Company. “We know that...
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Ford Motor Company Issues Safety Recall In North America For Select 2018 Ford Escape And Lincoln MKC Vehicles For Incorrect Front Brake Jounce Hoses

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Ford Motor Company is issuing a safety recall for approximately 92 2018 Ford Escape and Lincoln MKC vehicles for incorrect front brake jounce hoses. Details are as follows:

  • In the affected vehicles, incorrect front brake jounce hoses may encounter interference with adjacent components during normal usage, which may cause premature wear, potentially leading to a brake fluid leak. A brake fluid leak may result in extended stopping distance, increasing the risk of a crash.
  • Ford is not aware of any accidents or injuries associated with this issue.
  • Affected vehicles include:
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Navigation through the Stars: Lincoln Drive Modes Showcase Capability with Intricate Detail

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  • All-new Lincoln Navigator introduces Lincoln drive modes – showcased on elegant, intricately detailed graphics that are easy to understand
  • Lincoln drive modes – normal, conserve, excite, slippery, deep conditions and slow climb – are designed to take full advantage of Lincoln Navigator’s responsive powertrain and handling capabilities
  • Lincoln design and engineering teams worked together to make each mode easy for the client to understand at a glance

They studied snowflakes and star placement, clouds and constellations. Designers at The Lincoln Motor Company researched...
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All-New Lincoln Navigator Named 2018 North American Truck of the Year

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The all-new Lincoln Navigator has been named North American Truck of the Year, marking the first time a Lincoln vehicle has captured this prestigious honor, now in its 24th year. The 2018 Lincoln Navigator took the honors over the Chevrolet Colorado ZR2 and all-new Ford Expedition to win the award at the 2018 North American International Auto Show.
 
“Lincoln is honored to be named the best among such a strong field of competitors,” said Kumar Galhotra, president, The Lincoln Motor Company. “The entire Lincoln team is very proud of the work that was done to create a truly...
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Lincoln Navigator Offers an Advanced Head-Up Display That Outshines All Others on the Year's Darkest Day

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  • Lincoln’s advanced head-up display is the biggest and brightest in its class, allowing it to be visible in bright sunlight and dark nights  
  • Technology works on a tiny chip that contains 400,000 sturdy mirrors to control the optics on the display
With today marking the winter solstice, the shortest and darkest day of the year, Lincoln’s all-new head-up display provides superior visibility for drivers of its all-new Lincoln Navigator and Lincoln Continental.

The advanced technology underpinning the clearest and brightest head-up display from any automaker not only allows drivers to...
 
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2018 Lincoln Continental Earns IIHS Top Safety Pick Plus Rating

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  • 2018 Continental earns good ratings in all five crashworthiness tests as well as LED headlights, resulting in a coveted Top Safety Pick+ award from Insurance Institute for Highway Safety
  • Continental’s front-end structure cited for good performance in small overlap front test
  • Continental’s front crash prevention system earns a superior rating
Good ratings in all five crashworthiness tests as well as a good rating for LED headlights help the new 2018 Lincoln Continental qualify for a coveted TOP SAFETY PICK+ award from the IIHS.
 
The Continental’s front crash prevention system earns...
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Introducing the New Midsize Luxury SUV: the Lincoln Nautilus

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The Lincoln Motor Company introduces the new Lincoln Nautilus, a midsize luxury SUV delivering a powerful turbocharged engine range and a suite of advanced technologies designed to give drivers greater confidence on the road. Nautilus – the successor to Lincoln MKX – joins the recently unveiled 2019 MKC, the elegant Continental, the all-new Navigator, and the stylish MKZ for a lineup of vehicles instantly recognizable as Lincoln.
 
“With the introduction of Nautilus, Lincoln has a strong, distinctive portfolio with a common and recognizable identity,” said...
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All-New Lincoln Continental Earns Coveted IIHS Top Safety Pick Plus Award

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The all-new Lincoln Continental has earned the highest award from the Insurance Institute for Highway Safety due to its available crash prevention system, along with the good rating achieved on crash tests and its optional adaptive LED headlamps. The 2017 Lincoln Continental, the flagship sedan of The Lincoln Motor Company, has secured the coveted Top Safety Pick+.
 
The car’s available Pre-Collision Assist with Pedestrian Detection earned a superior rating. The system, which is designed to reduce the severity of and, in some cases, even eliminate frontal collisions – including...
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